Busy Boston mother of two Cindy Regjunder used to feel overwhelmed whenever she went grocery shopping for her family. It wasn’t easy to know what products aligned with her traditional values and what products in her words, “supported woke garbage.”
One night, while checking out a Telegram group, Regjunder learned about a new app, Veebs. Downloadable on both the App and Google Play stores, Veebs lets shoppers scan grocery store items and tells them how woke the product is.
“Veebs will give you a checkmark or an x and even rates each item on a scale of 0-100,” explains the self-described Mama Bear.
Slippery Slope for Woke Brands
An upgraded .99 cent subscription to the app allows users to see full product scores, brand substitutions and more.
“Based on the score you can get a gauge as to if the manufacturer of the product fits in with your beliefs. It will tell you what brand of ice cream supports individual rights and which doesn’t for example. Like the Canadian import ice cream, Chapman’s. They scored terribly so I did some research on the brand. Did you know they docked the pay of their unvaccinated workers and made them wear masks during the pandemic, while they let their vaxxed worker go maskless and gave them raises? I’ll never buy that commie cream again!”
The new app comes at a time when more and more shoppers are voting with their wallets to protest companies that use profits to push agendas and ideologies they’re against.
This Buds for They/Them
“We all knew that Bud Light had become piss water when they let a fake woman promote the brand. But some companies’ values are harder to know on the surface level. That’s where an app like this comes in handy. Not every company has stubbly biological males in dresses as spokesmen.”
Veebs isn’t just for based Conservative housewives like Regjunder, though. It can also be used by people with other beliefs. The app has customizable ideology filters including: America First, Veterans and even Social justice, LGBTQIA+, Liberal and Climate Emergency.
Veebs is working on updates to the program that will allow consumers to scan non-grocery items. Regjunder welcomes the new shopping tools expansion into other areas, but does have one thing she really wished it could do.
“I wish I could point the app at someone to tell if they were a socialist or not. But I live in Massachusetts so I’m pretty sure it would be everybody.”